This Challenge ran from the beginning of February. The format was different from the previous year: no phones were issued in advance and detoxers were offered a range of options, including 48 hours, seven days, and evenings & weekends for a defined period. Some people used a Punkt. MP01, others used basic phones produced by other companies, and a couple of people went totally phone-free. Participants were rewarded for their effort with vouchers for the Punkt. e-shop.
During the Challenge we noticed that even though it was only six months or so since the last event, there had been a definite shift in people's attitudes to technology overload, ranging from what we saw in the reports as they arrived to wider discussion on blogs and in the traditional media.