Petter Neby and the history of Punkt.

Our History

Headquartered in Switzerland, Punkt. was established by Petter Neby in 2008 with the idea of bringing a breath of fresh air into the consumer electronics market with outstanding, timeless products designed to do their job, without intruding on their owner's time and attention. From the very beginning, renowned British industrial designer Jasper Morrison was on board as the company’s art director.

The name Punkt. is taken from the Germanic word for ‘point’ or ‘full stop/period’, and was chosen to symbolise the way the company’s products are built around simplicity, clarity and focus.

Punkt. launched its debut product, the DP 01 Cordless Phone, in January 2011 at Maison et Objet in Paris. Since then, the company has continued to develop stylish, carefully designed and elegantly crafted electronics products aimed at people who want to be in charge of the technology they buy, and who understand the importance of subtle beauty in everyday life.

“Today’s world is consumed with technology and I think we are too distracted by it in day-to-day life. I founded Punkt. to offer a viable alternative for those feeling overwhelmed by the advanced technologies that have pervaded modern lifestyles. Punkt. is about using technology to help us adopt good habits for less distracted lives.”

Petter Neby

AC01 Punkt. alarm clock

Our Philosophy

We create consumer electronics that combine beautiful design with a simplicity that helps make modern life easier. We love technology, but believe that everyday existence is becoming overloaded by all the functions, notifications, options and updates that come with having state-of-the-art devices attached to us around the clock.

Technology can bring great things, but like any good relationship, there should be healthy boundaries. The tendency to add ‘more and more’ to tech products has placed an increasing burden on us. As we spend more time looking down at a screen we are missing the opportunity to look up, look around and engage with life.

All too often, the only alternative to hyper-technology is old technology that looks and feels cheap –still characterised by feature-bloat, albeit the feature-bloat of a few years ago. But we believe there is a growing interest in modern, simple products that look and feel beautiful.

Punkt. exists to fill this gap, producing premium products that are a joy to use, with everything you need and nothing you don’t.

Punkt. in London

Our Ethics

As a human-sized company with a global reach, we take our responsibilities very seriously.
We understand that what we do and the decisions we make affect many people around the world.
We are committed to defending human rights in all aspects of our business.
We only select suppliers with a proven environmental track record.
Send a pigeon to Punkt.
By ensuring our products are built to last we lessen their impact on the environment and take a stand against the over-production of rapidly obsolete consumer goods.
One example of how we put these values into practice is our 2011 fundraising campaign to support Japan in the aftermath of the tsunami of that year. Called ‘Punkt. for Japan: Still Time to Help’, Punkt. produced a limited edition of its classic AC 01 alarm clock. 100% of profits from its sales were donated to reconstruction projects in one of the worst-hit areas.
The black AC01 by Punkt. designed by Jasper Morrison