Naoto Fukasawa and Jasper Morrison
Based on an exhibition created by the authors, that assembled 204 everyday products which each attain elegance and attractiveness without any element of ostentatiousness.
Jasper Morrison: “Too many designers try to make their work seem special by making it as noticeable as possible that the historic purpose of conceiving things that are easier to make and better to live with has been side‑tracked. The objects that really make a difference to our lives are often the least noticeable ones, that don't try to grab our attention. They're the things that add something to the atmosphere of our homes and that we'd miss the most if they disappeared. That's why they're ‘super normal.’” (from the New York Times)