Based on an exhibition created by the authors, that assembled 204 everyday products which each attain elegance and attractiveness without any element of ostentatiousness.
Information from the publisher
Jasper Morrison and Naoto Fukasawa have compiled 204 everyday objects in search of super normal design: alongside examples of anonymous design, there are design classics like by Jacobsen, Rams, Bill or Noguchi. With products by Newson, Grcic, the Azumis, and the Bouroullecs, it also represents the generation to which Morrison and Fukasawa belong. The phenomenon of the super normal is located, beyond space and time; and point to a future that has long since begun. The super normal is lying exposed before us, it is real and available: Fukasawa and Morrison make it visible for us.
“Too many designers try to make their work seem special by making it as noticeable as possible that the historic purpose of conceiving things that are easier to make and better to live with has been side‑tracked. The objects that really make a difference to our lives are often the least noticeable ones, that don't try to grab our attention. They're the things that add something to the atmosphere of our homes and that we'd miss the most if they disappeared. That's why they're ‘super normal.’” - from The New York Times