Relational Design: Social Branding

Punkt. is pleased to announce that we will be collaborating with Relational Design, an innovative and modular online and offline Masters program in Italy, on a Social Branding course.

The course will be led by Marcia Caines, head of communications at Punkt. who together with the students will set to work to design a brand digital communications project without using Internet. For the duration of the course students are asked give up their smartphones for an MP 01 dumb phone and write a diary about their offline experiences.

Back to basics this course challenges students to design an authentic, content-led communications project (blog and social media) which express the brand’s view of taming technology.