Why Punkt.?

Minimal by design, human at heart, technology for intentional living.

"Punkt. is about using technology to help us adopt intelligent habits for less distracted lives."

- Petter Neby, Punkt. founder

Rooted in Switzerland

It's no coincidence that Punkt. is based in Switzerland, a land shaped by calm and built on clarity. Switzerland reflects our values of serene beauty, uncompromising quality, and a quietly independent spirit. We believe in creating space for thoughtful lives to be fully lived, not constantly interrupted.

More Than Minimalism

Two people in white clothing climb over a fallen tree trunk in a sun-drenched forest, surrounded by tall redwoods and dense undergrowth, with rays of sunlight streaming through the canopy.

We’ve grown used to the idea that more is always better, more options, more noise, more urgency. But sometimes, less can be a quiet luxury.

A young man in a white t-shirt lies on a patterned rug, looking up while gently tossing a small fabric object in the air. Next to him, someone reads a book and writes on papers spread out.

For us, minimalism isn’t about stripping things away. It’s about making room. Room to think clearly, act deliberately, and live with intention.

Minimalist product shot of the back of a light grey Punkt. MP02 phone, standing upright against a textured concrete wall with a beam of sunlight casting a diagonal shadow.

Our approach to design is purposeful, not performative. Thoughtful functions and products that support your life without demanding your attention

Every Punkt. device is an invitation to be more intentional.

We make tools that support real-life habit, not habits shaped by algorithms.

This means no infinite scroll. No ambient anxiety. Just products that encourage conscious choice: when to connect, and when to step away.

Design First, Always

The idea has always been simple: build tools that respect your attention. That means fewer distractions, thoughtful design, and technology that supports how you actually want to live.

Jasper Morrison called Punkt. “a place where you can breathe.” That still holds true. Our devices are designed with intention, not to impose, but to create space: for focus, for being intentional, for being present.

Top view of a black Punkt. MP02 minimalist phone resting on a textured brick wall background, screen displaying the time 10:09.

Young man in a white t-shirt talking on a Punkt. mobile phone while standing against a modern wooden wall.

Light grey Punkt. MP02 phone standing upright against a concrete wall, partially lit by a dramatic beam of light.

Minimalist black Punkt. AC02 with white hour markers placed on a polished wooden surface near a lamp base.

Privacy by Principle

Your attention shouldn’t be something to be harvested at will. Your data shouldn't be a commodity you are forced to hand over.
That’s why Punkt. mobile phones run Apostrophy OS - a system built from the ground up to protect your privacy and give you control over your personal data.
No ads. No tracking. No hidden agendas.
With all Punkt. products, your privacy is default - not something you strive to achieve.

Learn more: Why Privacy Matters

Intentionally blurred image of a man and woman sitting on a dark sofa, engaged in conversation in a modern, well-lit living room with a framed artwork in the background.

Built to Last

We build with longevity in mind, because the most sustainable device is the one you keep using.
In a culture of constant product upgrades, Punkt. takes a different path: solid materials, considered design, and technology for longevity.