A landline for the modern age

In the late 2000's, Punkt. founder, Petter Neby was becoming increasingly frustrated by the way technology was shaping daily life. Phones were becoming cluttered, noisy, and more invasive. The rise of the smartphone was accelerating, but at the same time, everyday household objects like cordless phones had become soulless, badly made, and aesthetically neglected.

Petter had spent years in the consumer electronics industry and saw a clear opportunity: to create well-designed, high-quality alternatives to generic tech. Devices that people would want to keep, and that would support more mindful living.

He founded Punkt. with a clear goal: to design essential tools for everyday life, guided by simplicity, clarity, and timeless design.

To bring the DP01 to life, Petter turned to Jasper Morrison, one of the world’s most respected industrial designers. The goal was to reimagine the cordless phone, not with more features, but with better ones.

A landline phone that worked beautifully, looked beautiful, and helped people communicate with intention.

Although originally intended to follow the AC01 alarm clock as Punkt.’s second product, the DP01 was actually the first Punkt. device to reach the public. It launched in 2011, just as smartphones were becoming dominant, making its very existence seeming a surprise to some.

But that was exactly the point.

The DP01 challenged the throwaway tech culture of the time by offering a strikingly modern landline phone, built with care and crafted to last. Unlike conventional cordless phones that stood upright and hid their interfaces, the DP01’s unique face-up design made everything accessible at a glance.

The handset sat in a minimalist cradle that doubled as a dock and display. Clear fonts, tactile buttons, and a backlit screen made it easy to use, even in low light. It was designed to sit naturally on a shelf, desk, or be mounted on the wall. And it simply looked better than anything else on the market.