Creating Punkt. products in a complex world: Made in Europe
After several years of searching and false starts, we are extremely pleased to say, that in June 2025, we have finally secured a partner with a solid, efficient and highly experienced European manufacturing base.
Our commitment to products Made in Europe
Punkt. was founded in 2008 with the desire of making all of our products in Europe.
We set-off on this route, seeking partnerships with manufacturing partners in Switzerland and its surrounding countries, aware of course, that China was already the world´s hardware manufacturer, and cementing that position by the day. But still, we thought it important to nurture specialist capabilities, and have a local ecosystem of competence.
Early manufacturing challenges
We achieved mixed success with this chosen path. Some products were made with a fantastic company in Veneto, Italy, but incurred challenges with other suppliers that ultimately left us no choice but to manufacture in China.
The MP 01 and the complex supply chain
The complex supply chain required for our first minimalist mobile phone in 2014, the MP 01, meant we had no false hopes, and contracted a Chinese manufacturer from the beginning, it was simply the only feasible place go. In a world that was at full-tilt with Smartphone manufacturing, the MP 01 was a very difficult project to realise at a production level, due to the gap of understanding the core concept itself, to the design and required quality. A techno-cultural gap.
Changing landscape of manufacturing
Much has changed since. Chinese manufacturing is no longer as price competitive, and much of the lower-end production has moved to more cost-effective countries. China itself has become a tech behemoth, with manufacturing and supply chain sophistication deeply entrenched.
A new partnership: Made in Europe
In 2024, the VTech Group, a well-established tech leader based in Hong Kong, completed its purchase of the German company Gigaset, a German household name, known for its precision manufacturing. VTech fully understand the exceptional qualities and capabilities of Gigaset, which they have not only embraced, but together will develop even further, with increased levels of innovation.
So what does this mean for Punkt.?
Well, I am excited to say we now have both supply chain management like few others, and the gold standard of manufacturing. It means capitalising upon the best of the global tech sector, and having benchmark products made in Europe.
A formula for innovation and transparency
Together with VTech, Gigaset and our Software partner, Apostrophy, we have a formula to create further market leading products made with complete control and transparency that serve us all. Compelling products that bring a fresh perspective and intentionality, an alternative choice to enjoy, and allow us to feel more secure in a challenging world.
Fulfilling our intention: quality goods Made in Europe
This milestone fulfils our intention as a company, to produce highest quality goods, made in Europe, to serve our discerning customer base across the world.
I think it’s a perfect partnership, absolutely in-line with a brave new world in modern day tech production. And I look forward to us announcing an exciting portfolio of products in the months and years to come.
