Punkt@ Rossana Orlandi, Salone del Mobile 2014

Oliviero Toscani Studio collaborated with Punkt. to present communication simplified' at this year's Salone del Mobile in Milan. Housed at the Rossana Orlandi design gallery for the 4th year running Punkt. welcomed scores of visitors who queued up to write postcards to their friends and families. Using the imagery of Toscani's homing pigeon to convey the brand values function, design and simplicity we offered our visitors a simple service: pigeon post. Visitors could write a postcard to someone, anywhere in the world, and we sent it for them. Back home we counted 750 postcards and posted them to their destinations. Did you get one? If you did send us a picture, or tell us what you think with hashtag #sendapigeon.

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