Looking back at the launch of the MP 01

As the MP 01 is about to go on sale globally, we take a look back at the launch this September at the London Design Festival.

Housed in Somerset House, one of London’s most important centres for arts and culture, Punkt. laid out its showroom with selected designs by Jasper Morrison offering a refreshingly pared-down interior for visitors to relax in. Furnishings included seating from the Cappellini ‘Orla’ family, the Emeco Alfi chair, tables from the Fredericia ‘Pon’ series and lighting from the ‘Glo-Ball’ and ‘Lux Master’ lines by Flos. Tyler Brûlé, journalist and editor-in-chief of Monocle magazine, conducted a live broadcast of the event for Monocle magazine’s online radio: M24.

Punkt. is about using technology to help us adopt smart habits for less distracted lives and therefore to mark the launch we created a space to reflect that belief.  Alongside showcasing the MP 01 Mobile Phone designed by Jasper Morrison, we displayed a series of illustrations, hand drawn by Anna Kovescses, that explore the role technology plays in modern lifestyles. The illustrations are part of the brand’s new creative outfit and artwork developed in 2015.

See image gallery.

All image credits: Nicola Tree

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