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Petter Neby and Giulio Cappellini, Politecnico di Milano, Nov. 2014

On November 5 2014 Punkt.’s founder, Petter Neby, went back to the Politecnico of Milano for the third time invited by Professor Cecilia Fabiani.

This visit was an occasion for some storytelling, in which Neby shared with the 45 international students of the Politecnico his account of building a new brand from scratch. The presentation entitled ‘Punkt. the story of a new brand’ covered the stages in the young brand’s journey from product concept to realisation, and from communication to distribution to come full circle with a trio of products and more in the pipeline.

Related stories:
Punkt. @Politecnico of Milano, round 2.

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